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By Anja Schlotman-Bakkenes

Книга по созданию изделий из бисера.

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One year we designed five new baskets and dropped four of them by July. We loved some of those baskets, but they didn’t sell. The inability of so many craftspeople to part with their creations, and continue to sell the exact same product year after year, explains why so many of them either go out of business or just eke out a living. Are there exceptions? Definitely! A good friend has been making large women’s purses for twenty years. She has varied the basic style, pattern, or color very little.

She has always had a market and always will. Variety Is the Spice of Life Success depends on what you are selling and how good your products are. Our customers would never need more than one sewing or picnic basket. Over the years they might buy one for friends and relatives, but we couldn’t make a living just selling those two baskets. We had to develop many kinds of baskets. All were functional and utilitarian. This constant process of invention and reinvention is an agonizing, personal process.

Are there exceptions? Definitely! A good friend has been making large women’s purses for twenty years. She has varied the basic style, pattern, or color very little. However, they are practical, durable, and washable. Nobody makes a purse the way she does and nobody has tried. Since all women have numerous purses for various occasions, Jessie’s purses will always be desired and useful. Little girls, who once attended shows with their mothers, grew up and bought Jessie’s purse. She has always had a market and always will.

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