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In infrastructure). In capital-intensive sectors, the regulation needs to encourage the necessary investments by, for example, using metrics based on ROIC, or by ensuring that tenders include a requirement for investment. Companies can apply various approaches to achieve this. Firstly, they can make the regulator aware of any actual or predicted adverse effects of regulatory interventions (including planned regulation that has yet to be enforced). Utilities and telecom companies, for instance, are in constant discussion with the regulatory authorities to ensure that the regulator creates the right conditions to enable continued and sustainable investment.

Doing so can raise the chances for a high-risk, long-term investment being able to yield a sufficient return to cover the investment costs and risks. This could turn an otherwise unviable investment into a feasible one. Secondly, companies can compare the predicted returns for their investment against those achieved elsewhere for assets that have a similar degree of exposure to economic risk and competition. Managers can thereby get an independent reading of whether the ROIC levels they have assumed for the investment proposal will be realistic or not.

Does the company hold key product patents? Does the company benefit from substantial competitive advantages due to process patents? Does the company hold other key property rights, such as trademarks or copyrights? Does the company have exclusive or long-term contractual agreements with key suppliers or customers? Commercial protection: Four criteria are used to assess whether a company has commercial protection: • Is it a leading player in its market, possessing a high revenue market share?

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