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By Tony Dalton

Understanding you money movement is essential. Cash Management allows you to preserve music of ways a lot funds you make (or not). Chapters contain: figuring out money stream, realizing the place the money is, the foundations of credits administration, lowering debtor days, influencing non-paying or slow-paying buyers, and coping with stock.

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51 CASH MANAGEMENT Bankers and venture capitalists love SWOT and sensitivity analyses, by the way, so this is another useful section to complete in case you ever need to turn the business plan into a more formal document. One of the major reasons for new companies failing is people not looking deeply enough into their business idea before committing themselves to starting the company. Then, when the business is up and running, they run into unanticipated problems. Identifying problems in advance – and finding solutions to them – is a tremendous advantage from which you will benefit before you start, and again when trying to convince others of the benefits of your idea.

That doesn’t sound like much, but looking at one carefully can tell you a lot about the financial health of a business. In broad strokes, a balance sheet is a list of a company’s assets and liabilities: items that you owe and debts you have, or money that is owed to you. They have to balance (hence the name) with the capital employed in the business, plus the profits or losses that the company has made on a particular day. This point is a crucial one, as this is where a balance 37 CASH MANAGEMENT sheet differs from a profit and loss account, which tells you what happened over a period of time.

Introduction. Here, you simply introduce your idea, and the reasons behind it. For example, are you expanding your range of services because customers have been repeatedly asking for something you don’t currently offer? Or has technology moved on, meaning that you can upgrade an existing product? 2. The product or service itself. In other words, the nuts and bolts of exactly what it is. Is it a new type of car wax that doesn’t streak, for example? An environmentally friendly oven cleaner? 3. Current financial position.

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