By Kalle Lasn
America isn't any longer a rustic yet a multimillion-dollar model, says Kalle Lasn and his fellow "culture jammers". The founding father of Adbusters journal, Lasn goals to forestall the branding of the US via altering the way in which details flows; the best way associations wield energy; the way in which tv stations are run; and how the foodstuff, type, motor vehicle, activities, tune, and tradition industries set agendas. With a brave and compelling voice, Lasn deconstructs the advertisements tradition and our fixation on icons and model names. And he indicates the best way to arrange resistance opposed to the ability belief that manages the manufacturers through "uncooling" buyer goods, by way of "dermarketing" models and celebrities, and by way of breaking the "media trance" of our TV-addicted age.
A strong manifesto by means of a number one media activist, Culture Jam lays the principles for the main major social flow of the early twenty-first century -- a move that may switch the realm and how we expect and live.
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Additional info for Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must
Growing up in an erotically charged media environment alters the very foundations of our personalities. I think it distorts our sexuality. It changes the way you feel when someone suddenly puts their hand on your shoulder, hugs you, or flirts with you through the car window. I think the constant flow of commercially scripted pseudosex, rape and pornography makes us more voyeuristic, insatiable and aggressive— even though I can't prove it with hard facts. Similarly, I have no hard proof that daily exposure to media vio lence shapes the way you feel about crime and punishment, or affects the way you feel about that guy standing next to you at the bus stop.
Any stimulus change—any jolt—releases hormones that trigger the biologically encoded fight-or-flight response, vestigial from a time when survival depended on being alert to anything in the environment that happened at faster than normal or "natural" speed. The response was designed to keep us from being eaten by cave bears. It was not designed to keep us glued to our TV sets. However, most TV programs do just that. They are scripted to deliver the maximum number of jolts per minute (and keep viewers suspended through the breaks).
The MUD aficionados Sherry Turkle investigates in her books tend to use the Net to create bigger and better (nonauthentic) selves. They often use it to beef up the parts of their lives that are failing in the real, concrete world. In Life on the Screen, we meet Matthew, the nineteenyear-old son of a distant, alcoholic dad. In actual life his girlfriend had dumped him, but on the Net his chivalrous MUD persona was enor mously attractive to women. " MUD addicts end up inhabiting a world somewhere between real life and virtual life.