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By Jim Carper

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Extra resources for Dairy Foods June 2011

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Americans say they would rather hear what to eat (62%) instead of what not to eat. The interest in positive messaging rose 7% since 2009 when IFIC last polled Americans on this sentiment. Further, the majority of Americans believe that fortified foods and foods with added benefits have at least some impact on overall health. And what is great news for the dairy industry is that more than half of all Americans purchase milk because it is fortified or contains added beneficial components. When it comes to yogurt, 40% of Americans buy this cultured product because of the extra nutrition it contains.

Other findings by NMI research include that all generations want food and beverage labels that identify all the ways that the product would benefit their health. Specifically, Gen Y is more likely to prefer getting all daily nutritional requirements from food rather than supplements, while Gen X is looking for foods and beverages that boost energy, burn belly fat and provide stress relief. Boomers and Matures are more concerned with heart health, joint pain and lowering cholesterol. com. increased intake of homocysteine-lowering B-vitamins, such as vitamin B6, vitamin B12, folic acid and riboflavin may also be beneficial.

CMMB funnels leads to McConnell’s. “If a The CM retailer says ‘We want a California ice cream company,’ they refer them to us,” Burns says. ” After the new packages were printed, Burns thought of what he’d do differently. After a shopper told him she couldn’t see the names of the flavors when the product is on a high shelf, he realized he should have printed the flavor names on the banding around the lids. The company makes 37 flavors of 17% butterfat ice cream. Gelato Classico changed to a cube-shaped pint package (actual dimensions 31/2 inches tall by 3¾ inches wide and 3¾ deep).

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