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Additional info for How to Start a Home-based Dog Training Business
There are two particular areas small business owners need to take caution. The first is in the estimate of the total addressable market opportunity. A common problem happens when the business owner doesn’t properly estimate the total size of the market, and then segment it to focus their business strategy on the subset of customers who are going to want their unique service offering. A business owner must know the total addressable market in the locale they will service. They must then know what level of differentiated and/or discounted service they will be providing within that market that will attract the key set of clientele they are going after out of this total addressable market.
Health Department and State Regulations Many of the health department regulations are driven by states rather than counties and cities, but be sure to check with all that apply to your business. When working to see what the health regulations are, you may want to think ahead. Some dog trainers will take on training a dog for a week at their house. What that means is that you are kenneling the dog while doing one-on-one training. For some dogs, this training can really make a difference in changing a dog’s unwanted behaviors; however, if this is a consideration on your part, make sure you check to see what restrictions apply.
More is discussed in chapter 12 on certifications. Licenses and permits deal with a government agency registering you to ensure you meet their legal requirements. Be sure to check with your state and, to be safe, ask them if your county and city have regulations. It is better to be safe than shut down. Health Department and State Regulations Many of the health department regulations are driven by states rather than counties and cities, but be sure to check with all that apply to your business. When working to see what the health regulations are, you may want to think ahead.